Winby

Winby needed a clear corporate identity that could remain recognisable across very different environments, from a business card to a vehicle or uniform. I developed the system around a compact monogram and a vivid blue-and-orange palette. The geometry gives the mark confidence at small sizes, while the supporting visual language creates enough flexibility for stationery, apparel and operational applications. The result is a practical identity designed for everyday use, with a consistent presence across the touchpoints where the organisation is seen and represented. That range was central to the design: the same idea had to hold together on paper, fabric, screens and moving vehicles without relying on one fixed composition.