I take on a small number of brand and creative direction projects alongside my in-house role.

Usually there’s a reason beyond “we need a new logo.” A company has outgrown its identity, is entering a new market, has accumulated inconsistent brand decisions, or has an internal team that needs clearer senior creative direction. Those are the situations where I’m most useful.

BRAND DIRECTION

Clarifying the strategic and creative direction when the business has moved faster than the brand around it.

IDENTITY SYSTEMS

Building or evolving visual systems that give teams clearer rules without turning every piece of communication into the same template.

CREATIVE DIRECTION

Helping teams turn business and communication objectives into stronger concepts, visual direction and execution.

CREATIVE SYSTEMS & ROLLOUT

Building the systems and rollout rules that keep a brand consistent across teams and channels, while leaving room to adapt to each audience and context.

DESIGN LEADERSHIP SUPPORT

Senior creative review, workflow and decision-making support for internal design teams that need an experienced outside perspective.

Best fit

  • Brand or creative direction audits
  • Identity systems
  • Brand rollout
  • Campaign direction
  • Design leadership support

How I usually work

  1. 01Understand

    business, market, audience, team and constraints

  2. 02Define

    direction, priorities and the system around the work

  3. 03Build

    execute directly or guide the team responsible for delivery

Need a senior pair of eyes on a brand or creative problem?

Tell me what you’re working on.

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