Espacio 23
Brand identity for a flexible creative venue in Madrid, conceived as a blank canvas where ideas and experiences can take shape.
Services
- Brand Identity
- Art Direction
- Brand Guidelines
- Environmental Applications
Year2023
LocationMadrid, Spain
A visual canvas for whatever comes next
Espacio 23 is a versatile creative venue in Madrid's Barrio de Salamanca. The brand describes the space as a blank canvas: open enough to host different ideas, projects and experiences without imposing a single personality on them.
I developed an identity around openness, movement and the line "Donde todo es posible." The modular mark and flexible colour language give the venue a recognisable presence while leaving room for each event to feel distinct.
The result is a contemporary identity that can move from digital communication to signage and large-scale applications, supporting the space rather than competing with what happens inside it.
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