Visual Identity
Minuta Artisan Pasta
End-to-end visual identity for an artisan pasta studio — built around the craft, the tool, and the ritual of making from scratch.
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Ricardo Angulo
Head of Design & Creative DirectorI build brand systems, visual identities and design teams that scale across markets.
Design should be a strategic asset — not a service department.
Selected Work01 — 04
Rebrand
Carbon Crusher
Brand identity and system design for an environmental engineering company turning roads into a climate solution — developed at Superside in collaboration with the art director.
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Brand System
XPUP
Brand evolution and rollout for a multi-market outcomes-led learning platform — built as a scalable system and deployed across four international markets.
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Rebrand
Atalú
Brand identity for a sugar-free pastry shop — a system built to feel indulgent and craft-led while earning trust before the first bite.
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Ricardo Angulo
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