I'm Ricardo Angulo — Head of Design and Creative Director based in Barcelona.
Creative leadership that makes quality repeatable.
Direction before decoration
I help teams understand what good looks like before production starts, so execution becomes faster and more consistent.
Systems that leave room for judgment
Visual systems should create shared standards without flattening the work into templates that cannot adapt.
Feedback as an operating rhythm
Creative quality improves when critique, prioritization and stakeholder alignment are built into the workflow.
XPUP / Academy of Digital Industries
Head of Design
Co-developed XPUP with the Head of Brand, leading the design side as ADI evolved into two brands. XPUP launched May 2026 across UK, Czechia and Kazakhstan; Georgia retains the ADI brand. Head of Design across both.
Designerds / Amazon Blink
Senior Graphic Designer
High-visibility retail and campaign design for Amazon Blink across Italy, France, Germany and Canada (work under NDA).
Ricardo Angulo — Independent Creative Practice
Founder & Creative Director
Parallel practice — an independent studio running alongside the in-house and agency roles on this list. Creative direction and brand identity on 60+ brand and communication projects for startups, SMEs, NGOs and growing businesses across Spain and Latin America.
Fab City Foundation
Graphic Design & Communications
Superside
Senior Graphic Designer
Brand, campaign and editorial design for Handshake, Quattr and Carbon Crusher.
Combarranquilla
Senior Graphic Designer
Aepiphanni Business Consulting
Senior Visual Designer, UI/UX
Plugged
Co-founder & Head of Design
Co-founded, in parallel with the independent practice. Led brand, design and UI/UX for the agency and its clients.
Dolmen
Senior Graphic Designer
Universidad del Norte
Graphic Designer
- Creative Direction
- Art Direction
- Brand Strategy
- Campaign Direction
- Brand Quality
- Visual Identity
- Brand Systems
- Digital Design
- Team Leadership
- Mentorship
- Stakeholder Alignment
- Design Operations
- Creative Reviews
- Workflow Improvement
- Brand Governance
- Creative Testing
- Figma
- Adobe Creative Cloud
- Tilda
- Monday.com
- Miro
- ChatGPT
- Claude
- Gemini
- Magnific
- English (C2)
- Spanish (Native)
- Catalan (A2)
Many of my best ideas start away from the desk: in a new city, a museum or an exhibition, or on a trail I haven't walked yet. Music is usually on when I'm designing; when I need a different kind of focus, I switch to quiet. When I need a break, it's ultimate frisbee or a good strategy game.
Creative Hobbies — Lettering
Personal lettering studies and visual experiments.
