STP Colombia

STP Colombia is a corporate identity proposal for an industrial business. The concept focuses on the essential materials through which a technical company presents itself to clients and partners. I developed a compact monogram and a restrained visual system, then tested it across folders, letterheads and business cards. The work prioritises consistency and straightforward reproduction over decorative complexity. The project is presented as a proposal, demonstrating how a focused identity can give a technical organisation a clearer and more established presence. The application studies concentrate on the pieces used most often in business relationships, testing whether the system remains consistent across documents of different sizes and purposes.