Pick
A product concept for discovering what to eat, turning indecision into a visual mobile flow built around dishes rather than directories.
Services
- Product Concept
- UX/UI Design
- Art Direction
- Campaign Concept
Year2017
LocationColombia
Choosing the dish before choosing the place
Pick is a mobile product concept built around a familiar problem: deciding what to eat. Instead of starting with a directory of restaurants, the experience begins with dishes and helps a person move from appetite to a practical choice.
I developed the proposition, visual identity and core interface flow, including onboarding, discovery and selection. The concept was also extended into an advertising direction centred on the frustration of indecision.
The project is presented as a product concept, combining interface design and communication around one simple behavioural shift: choose what you want to eat first.
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