Pork Shop

Pork Shop is a brand proposal for a specialist pork retailer. The concept explores how a direct product category can gain warmth and recognition through character, colour and a flexible packaging language. I developed an expressive pig mark and a high-contrast visual system that can move across meat packaging, takeaway formats, bags and cups. The identity is designed to stay visible in practical retail environments without losing its informal personality. The project is presented as a concept proposal, showing how one distinctive character can organise a broad family of food applications. The packaging tests range from fresh-product trays to takeaway boxes, bags and cups, using the same black-and-yellow contrast to keep the system connected.