Perlavita

Perlavita is an insurance brand built around a direct promise: "Seguros para la vida." The identity needed to communicate reliability while moving away from the cold, interchangeable language often used in financial services. I developed a recognisable visual system across the logo, digital presence, stationery and public communication. The identity uses a clear hierarchy and a more human tone to keep protection and long-term support at the centre. The result is a brand that can feel established in a formal document and accessible in a campaign, creating consistency across the moments where trust matters most.