Chibolos

Chibolos is a compact food concept whose identity has to work quickly: on a cup, a package and a small kiosk where every surface contributes to recognition. I developed a playful wordmark and supporting pattern system that can adapt across packaging and retail applications. The visual language is direct enough to read at a glance while retaining the energy expected from an informal food brand. The result is a coherent identity built for a limited physical footprint, using repetition and contrast to make the brand feel larger than the space it occupies. Cups, food packaging, signage and the kiosk itself share the same simple graphic vocabulary, helping the customer connect each touchpoint to one place.