Ordium

Ordium is a flour made from malted barley recovered for a new use. The identity needed to explain a less familiar ingredient while making it feel natural, credible and relevant to bakers. I built the mark by bringing together the O in Ordium and the form of a barley spike. The construction turns the product's circular story into a compact symbol, supported by an earthy palette and a straightforward typographic system. The result is a brand foundation that helps an upcycled ingredient enter the baking category with clarity, connecting product innovation to the familiar craft of flour and bread.