ODA Aesthetic
Brand identity for an aesthetic centre, combining clinical confidence with a calm, sophisticated sense of beauty and wellbeing.
Services
- Brand Identity
- Art Direction
- Brand Guidelines
- Applications
Year2024
LocationColombia
A calmer language for aesthetic care
ODA Aesthetic is an aesthetic centre shaped around beauty, wellbeing and personal care. Its identity needed to feel refined and reassuring without becoming distant or overly clinical.
I developed the mark from a sequence of controlled curves, using the O as the foundation for a softer and more distinctive visual signature. A restrained green-and-cream palette and elegant typography extend that sense of balance across the brand.
The result is a composed identity that supports the centre's premium positioning while keeping the experience approachable and calm. The guidelines translate that balance into repeatable decisions for logo use, colour, typography and applications, giving future communication a stable visual foundation.
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