BioForza

BioForza is a cleaning-products brand spanning multiple formats and household needs. The visual system had to make quality, efficiency and value easy to recognise across a growing range. I shaped the identity and packaging language around a strong master brand, direct product hierarchy and colour-coded variants. The same structure extends into campaign materials, helping each product communicate its purpose without fragmenting the family. The result is a scalable consumer system that supports fast recognition on shelf and a more coherent brand presence across the portfolio. Product photography and promotional layouts follow the same logic, so the range can communicate performance and variety without losing the BioForza name at the centre.