Minuta Artisan Pasta

Camilo Gonzalez had spent years perfecting his pasta by hand — the texture of the dough, the weight of the cut, the filling done piece by piece. Minuta needed an identity that matched that level of care. Not a stylized restaurant brand. Something that felt discovered, not designed. The process started with the pasta machine itself. Centering the logo around the mechanism was an honest decision: it's the tool that defines the work, the one object that makes Minuta what it is. The wordmark wraps the illustration with quiet confidence — no flourish, just commitment. Colour did the rest of the storytelling. Terracotta red, herbed green, warm yellow — the palette reads as a dish before it reads as a brand. It evokes the ingredients without naming them. From identity to packaging, menus, and social assets, every element was built from the same system — designed to travel from a market stall to a dinner table without losing coherence or warmth.