Minuta
Brand identity and packaging system for an artisan pasta concept rooted in tradition and craft.
Services
- Brand Identity
- Packaging Design
- Art Direction
Year2023
Crafting a modern artisan food brand
Minuta is an artisan pasta concept focused on quality, simplicity and tradition. The goal was to create a visual identity that feels authentic without falling into clichés.
The system combines a distinctive logotype inspired by the pasta-making process with a packaging language that emphasizes texture, materiality and clarity.
The result is a brand that feels premium yet approachable, designed to stand out in both retail and digital environments.
Next projectBrand SystemXPUP
Building a unified brand system for a multi-market academy.