Masti

Masti is an Indian restaurant on Carrer de Roger de Flor in Barcelona. The challenge was to create a contemporary expression of Indian food that could feel energetic on the street, clear at the point of sale and recognisable across a fast-moving mix of physical and digital touchpoints. I developed the identity around a flame-shaped letterform and a modular arch pattern, then built the colour and typographic system into signage, business cards, exterior boards, in-store screens and motion. Rich reds and burgundies give the brand appetite and warmth; sharp accents of blue, pink, orange and green keep the system lively and adaptable. The result is not a single logo treatment but a working hospitality toolkit — one that can introduce the restaurant, sell a dish in seconds, guide a guest through the space and still feel like the same brand from the pavement to the digital menu.