Mialca

Mialca is an artisan bakery built around care, flavour and the pleasure of something made by hand. The identity needed to feel warm and familiar while giving the business a distinctive voice across packaging and retail touchpoints. I developed the visual identity around an expressive wordmark, a compact symbol and the line "Amor y pasion en cada mordisco." A natural palette, illustrated details and a flexible pattern system extend the idea of handmade craft beyond the logo. The result is a coherent bakery brand that can move from bags and boxes to uniforms and everyday communication without losing its personality.