Baycas
Brand identity for a social foundation, translating community, inclusion and a new beginning into an optimistic visual language.
Services
- Brand Identity
- Art Direction
- Brand Guidelines
- Applications
Year2021
LocationColombia
An identity for a new beginning
Baycas is a foundation centred on community, inclusion and practical support. Its identity needed to communicate optimism without becoming generic, and to feel approachable across the materials used by both the organisation and the people it serves.
I created a warm visual language around the idea of a new dawn. The symbol, colour system and supporting typography turn the foundation's line "Por un nuevo amanecer" into a recognisable identity that can flex between institutional and community settings.
The finished guidelines give Baycas a consistent foundation for communication, apparel and public-facing applications while keeping the tone open and human.
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