CILA

CILA was conceived as a furniture-industry cluster in Galapa, Atlántico: manufacturers, logistics, shared services and commercial infrastructure brought together in one location. The communication challenge was to make a complex industrial model easy to understand while giving the initiative a recognisable presence for companies, partners and buyers. I developed the brand and communication system across identity applications, strategic presentations, a corporate website, brochures, product catalogues and sales materials. The C-shaped mark became a flexible graphic device: framing information, structuring layouts and connecting institutional communication with the CILA Design product offer. The work extended into physical touchpoints, from stationery and promotional pieces to office graphics and outdoor advertising. The result was a coherent system able to move between industrial credibility and furniture-led visual storytelling without fragmenting into separate brands.