Hermanos Burgers - Creative Concept & Art direction

A self-initiated concept exploring what a modern burger brand could look like when it's built around connection rather than just speed. Hermanos — "brothers" — leans into the idea of the table as a gathering place: craft burgers, locally sourced, shared. I directed the creative concept across brand, social and advertising — a bold, appetite-first visual language. The heavy, inflated 3D lettering and the high-contrast red system give the brand presence and energy, while the stacked logomark reduces a burger to its simplest recognisable form, so it reads even at thumbnail size in a social feed. The concept's goal: make a crowded, commoditised category feel crafted and human again — a brand you'd choose for the experience, not just the patty.