Litoplast
Corporate identity for a packaging and print company, translating technical precision and creative production into one expressive brand.
Services
- Brand Identity
- Art Direction
- Brand Guidelines
- Environmental Applications
Year2017
LocationColombia
Where production becomes a visual language
Litoplast is a packaging and print company built around the meeting point of technical production and creative possibility. Its identity needed to support an established business while expressing the energy behind the line "El arte hecho ciencia."
I developed a flexible visual language that extends the core brand into graphic devices, names, environmental applications and the company's 50-year anniversary. The system balances industrial precision with a more expressive view of colour and making.
The result is a corporate identity designed to work at every scale, from stationery and packaging to vehicles, uniforms and the spaces where the company operates.
Next projectBrand Identity / HospitalityHabibi's Grill
Restaurant identity and visual communication for a grill concept, bringing its bold character into menus, signage and food photography.