Baby Sale
Retail rebrand for a baby-products business, creating a warmer and more consistent identity across clothing, packaging and communication.
Services
- Brand Identity
- Art Direction
- Retail Applications
- Packaging Direction
Year2019
LocationColombia
A softer identity for growing families
Baby Sale is a retail brand for baby products and clothing. The rebrand needed to build confidence around quality and service while keeping the experience warm for parents and families.
I developed a friendly visual identity with a clear wordmark, a soft colour palette and a flexible supporting language. The system gives clothing, packaging and promotional materials one recognisable voice without becoming overly decorative.
The result is a practical retail identity that feels approachable, consistent and ready to grow across new product categories. Its applications show how the same core elements can organise garments, small product details and take-home packaging without making every item look identical.
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