Thermosmart
Corporate rebrand for an engineering company, translating cooling, precision and technical reliability into a clean identity system.
Services
- Brand Identity
- Art Direction
- Brand Guidelines
- Corporate Communication
Year2021
LocationColombia

Cooling technology, expressed with precision
Thermosmart provides engineering solutions in a category where reliability, technical competence and service clarity matter more than decoration. The rebrand needed to modernise the company without losing the confidence associated with an established specialist.
I designed the identity around a geometric snowflake and mechanical structure, creating a mark that can read as cooling, engineering and connected systems at once. A controlled blue palette and wave-based graphic language extend the concept across stationery, folders, notebooks and commercial materials.
The result is a cleaner corporate system that gives the business a consistent technical presence. It is designed to work just as clearly on a small business card as it does across a complete proposal or service document.

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