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RICARDO ANGULO
Rebrand / Corporate Identity

Thermosmart

Corporate rebrand for an engineering company, translating cooling, precision and technical reliability into a clean identity system.

Services
  • Brand Identity
  • Art Direction
  • Brand Guidelines
  • Corporate Communication
Year2021
LocationColombia
Thermosmart

Cooling technology, expressed with precision

Thermosmart provides engineering solutions in a category where reliability, technical competence and service clarity matter more than decoration. The rebrand needed to modernise the company without losing the confidence associated with an established specialist. I designed the identity around a geometric snowflake and mechanical structure, creating a mark that can read as cooling, engineering and connected systems at once. A controlled blue palette and wave-based graphic language extend the concept across stationery, folders, notebooks and commercial materials. The result is a cleaner corporate system that gives the business a consistent technical presence. It is designed to work just as clearly on a small business card as it does across a complete proposal or service document.
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