Aboutips
Brand identity and packaging for a wellness brand, balancing an intimate handwritten voice with a calm, natural visual system.
Services
- Brand Identity
- Packaging Design
- Art Direction
- Brand Guidelines
Year2020
LocationColombia
A softer identity for a healthy movement
Aboutips is a wellness brand built around everyday habits, natural products and an approachable idea of health. The identity needed to feel personal enough for a community-led brand while remaining coherent across products and communication.
I developed the system around a handwritten wordmark, fine botanical details and a calm pastel palette. The contrast between expressive script and structured supporting typography gives the brand warmth without sacrificing clarity, while the packaging keeps product information visible and grounded.
The result is a gentle but recognisable identity that can move from a jar label to apparel and digital backgrounds. It gives the brand a consistent visual tone without making wellbeing feel clinical or distant.
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