THALASSA HUB

Thalassa Hub is a Barcelona-based strategic consultancy for food and beverage businesses navigating regulation, growth and international expansion. Its founder brought more than 25 years of sector experience to the new venture, but the brand needed to translate that depth into a presence that felt clear, contemporary and credible across markets. Working as a freelance Creative and Art Director, I set the strategic and visual direction, shaped the central concept and led the designer who developed the system under my direction. We positioned Thalassa as the meeting point where specialist knowledge becomes strategy, expansion and confidence. The symbol brings an essential T together with waves: a stable point of control in a market that is always moving. I directed the identity from the master brand into three service lines — Strategy, Markets and Learning — giving each a distinct accent while preserving one recognisable architecture. The system was then carried through the brand book, presentations, social communication, stationery and client-facing tools, creating a brand able to grow without losing clarity.