Selvah

Selvah is an organic food brand spanning yoghurt, granola, juices and pantry products. The identity needed to make a varied range feel related, communicate natural ingredients clearly and leave room for the social-impact story connected to each purchase. I redesigned the identity around a softer wordmark, a compact leaf monogram and a flexible tropical illustration system. Product families use distinct palettes and layouts while sharing the same visual grammar, allowing each format to work on its own without fragmenting the brand. The result is a packaging system that can expand across jars, bottles, pouches and dairy containers. It brings shelf recognition, nutritional clarity and a more contemporary expression of the brand's organic positioning into one coherent family.