Mendoza Alvarez
Corporate identity for a Colombian holding company, unifying industrial businesses through a precise monogram and a flexible visual system.
Services
- Brand Identity
- Art Direction
- Brand Guidelines
- Digital Design
Year2020
LocationColombia
A parent brand built from two joined initials
Mendoza Alvarez was created to organise a group of industrial businesses, including Thermosmart and Operation Services. The parent identity needed to feel established enough to lead the portfolio while remaining related to companies with distinct markets and communication needs.
I constructed the symbol by joining the M and A into a compact geometric monogram. The system pairs deep navy with blue and green accents, then extends the same angular logic into digital layouts, corporate stationery and large-scale applications.
The identity manual turns that idea into a usable set of rules for hierarchy, colour, typography and implementation. The result is a clear corporate anchor designed to hold multiple businesses together without erasing their individual roles.
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