RG & Abogadas - Visual Identity
Brand identity and website for a women-led legal consultancy — authority without the cold, interchangeable codes of the category.
Services
- Brand Identity Design
- Logo Design
- Stationery Design
- Website Design
- Social Media Assets
Year2024
A legal identity with warmth built in
Most law firms look the same: navy, serifs, a skyline, a handshake. The category equates seriousness with coldness. RG & Abogadas is different in a way worth showing — a consultancy run entirely by women lawyers — and the identity needed to carry both halves: the authority clients expect from legal counsel, and the human warmth that sets this firm apart.
I designed the full identity system — the RG monogram, logo, stationery, website and social assets. The monogram anchors the brand: the initials built into a single confident mark that reads as established and considered, paired with a warm palette and editorial typography that soften the legal codes without losing credibility.
The result is a firm that looks trustworthy without looking like everyone else — an identity that signals expertise and approachability in the same breath, applied consistently from business cards to the website.
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