Hoteles BF

Hoteles BF is a concept proposal for a hospitality group with properties that differ in location, architecture and guest experience. The parent identity needed to create recognition across the portfolio without flattening those individual personalities. I built the proposal around a compact BF monogram shaped like a house, then used a warm red system and a simple language of comfort, convenience and exclusivity. The concept extends into outdoor advertising, social media and a group website that can introduce several properties through one visual framework. The proposal explores how a hospitality brand can feel consistent without becoming generic. It is presented as a concept rather than shipped client work.