La Riviera
Concept proposal for a luxury beauty retailer, connecting an art-deco monogram, deep green palette and premium retail applications.
Services
- Concept Development
- Brand Identity
- Retail Graphics
- Packaging Direction
Year2022
LocationColombia
A more ownable code for beauty retail
La Riviera is a concept proposal for a beauty retailer operating across products, packaging and physical stores. The visual direction needed to feel premium and recognisable while leaving enough space for many third-party brands to remain the focus.
I developed an LR monogram and an art-deco pattern system supported by deep green, black and metallic accents. The concept was tested across facade options, gift packaging and product applications to understand how it could frame both the store and the individual objects it sells.
The proposal creates a clearer retail signature without overwhelming the merchandise. It is presented as exploratory concept work rather than a shipped rebrand.
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