Fab City MDDI

The Master in Design for Distributed Innovation (MDDI) brought together Fab City Foundation, IAAC and Fab Lab Barcelona around a hybrid learning model connecting design, technology, ecosystems and communities. The communication challenge was to make a complex, globally distributed programme feel immediate, relevant and worth joining. During a fixed-term communications role in Barcelona, I developed the visual and motion content used to introduce the programme. I shaped the art direction, edited the teaser film and adapted the campaign into video and social assets for YouTube and Instagram — building one visual thread from planetary scale to local action. The unified approach contributed to a 15% increase in brand recognition. Video content improved average view duration by 25%, while social graphics helped raise engagement by 20% — evidence that a clearer creative system could make an ambitious educational proposition easier to understand and follow.