Eurotronix
Corporate linecard redesign for a Barcelona electronics distributor — organising a dense technical offer into a concise, usable sales document.
Services
- Editorial Design
- Information Design
- Corporate Communication
- Production Artwork
Year2021
LocationBarcelona, Spain
Making a complex technical offer easier to navigate
Eurotronix is a Barcelona-based distributor of electronic components with more than 30 years in the sector. Its linecard had to organise dozens of manufacturers and technical categories into a sales document that could be understood quickly by engineers, buyers and partners.
I redesigned the editorial structure around the way the offer is actually navigated: power electronics, communications, connectivity, optoelectronics, protection, electromechanics and reference manufacturers. A direct red, black and white system, category icons and a continuous circuit-line device create hierarchy without competing with the dense information.
The result is a concise five-page corporate tool that turns a complex portfolio into a clear overview for commercial conversations — information design serving speed, usability and technical credibility.
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