Cleo - Visual Identity
Discover the portfolio of Ricardo Angulo, a seasoned Brand Designer with over 12 years of experience in transforming brand identities and driving impactful visual communication. Explore innovative designs and comprehensive rebranding projects that span logos, packaging, websites, and more. Let's create a memorable brand together.
Creative Direction / Visual Design
Challenge
Cleo Cat Cafe needed a clearer visual system direction that could turn the project idea into a more coherent and usable visual presence.
Direction
The work focused on clarifying the visual direction, tightening the execution and creating a stronger system for the project touchpoints.
Outcome
The result gives Cleo Cat Cafe a more defined creative direction and a stronger foundation for communication, rollout and future visual decisions.
Project Overview
End-to-end visual identity for an artisan pasta studio — built around the craft, the tool, and the ritual of making from scratch.