Cleo - Visual Identity

A cat café sells two things at once: good coffee and the company of cats. The identity had to hold both without choosing — playful enough to feel like a place you'd linger, crafted enough to be taken seriously as a café. I built the visual identity around a single mark that fuses a cat and a cup — the cat peering out from the rim, instantly readable at any size, from a takeaway sleeve to a window sign. It's the kind of mark that earns a second look and a photo — exactly what a place built on warmth and personality needs to grow by word of mouth.