Apps.co Startup Identities

Apps.co supports Colombian digital ventures as they turn early ideas into viable businesses. This identity programme brought together startups from education, health, automation, commerce and professional services, each with a different audience and level of maturity. I developed a visual foundation for twelve ventures, moving from positioning and logo exploration into colour, typography and practical brand rules. The challenge was not to impose one style across the programme, but to find a concise idea that each team could understand and continue using. The resulting collection shows range within a consistent design process. Every identity is distinct, yet each is built to solve the same early-stage need: move from an improvised visual presence to a clear and usable brand system.