Football Teams — Lettering Series
Lettering series for four football giants — Barcelona, Real Madrid, Manchester United, Juventus.
Services
- Illustration
- Lettering
Year2017
Four clubs, four typographic personalities
Four club identities, four typographic personalities. Each piece translates what fans feel about their club into letterforms — drawn, not typeset — while holding together as one series.
An exercise in giving type a voice loud enough for football.
Challenge
Lettering Football needed a clearer sports & digital art direction that could turn the project idea into a more coherent and usable visual presence.
Approach
The work focused on illustration, lettering, building a visual language that could stay consistent across the main touchpoints.
Outcome
The result gives Lettering Football a more defined creative direction and a stronger foundation for communication, rollout and future visual decisions.
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