Roti
Ongoing brand stewardship for a casual Indian restaurant in Mataró — turning an established identity into clear campaigns, menus and street-level communication.
Services
- Art Direction
- Campaign Design
- Editorial Design
- Environmental Graphics
- Multilingual Adaptation
Year2021–2024
LocationMataró, Barcelona, Spain
Making an established identity work harder
Roti is a casual Indian restaurant in Mataró with an established visual identity already in place. My role was not to redesign that original identity, but to make it work harder across the day-to-day reality of the business.
I evolved and applied the system across multilingual menus in Catalan, Spanish and English, promotional calendars, flyers, exterior communication, customer feedback pieces and storefront applications. The work required consistency, speed and enough flexibility to keep regular offers visible without losing the brand's distinctive colour and personality.
Over an ongoing freelance relationship, the result became a broader and more useful set of brand tools: communication that could move from a campaign to a menu update or a street-level sign while remaining recognisably Roti.
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