Futbol con Corazon

Futbol con Corazon uses football as a tool for education and social development. Its fundraising communication had to explain where support goes, make giving feel personal and keep the organisation's energetic spirit visible across print and digital touchpoints. I developed campaign materials for Bonogol and Regala con Sentido, two initiatives that transformed donations into tangible gifts and occasions. The visual system combined the foundation's red identity with direct illustration, hand-lettered messages and clear information design across cards, packaging, email and social media. The result is a practical fundraising toolkit that connects the emotional reason to give with the steps needed to act. Documentary photography closes the loop by grounding the communication in the young people and programmes the organisation exists to support.