Academy of Digital Industries

Academy of Digital Industries operated across Georgia, Czech Republic, Kazakhstan and the UK. Each market had different languages, course portfolios, audience expectations and conversion cycles. As Head of Design, my role was not to produce every asset myself; it was to create the direction, standards and decisions that let a six-person team move quickly without breaking the brand. I led creative and art direction across paid campaigns, organic content, course launches, website modules, certificates and internal communications. That meant translating business goals into campaign territories, setting visual hierarchy and narrative, reviewing work across markets, and giving local designers clear frameworks with enough flexibility for culture and language. The work shown here captures the Academy before its transition to XPUP. It is the operating chapter behind the later rebrand: the campaigns, team rhythms and multi-market realities that exposed where the identity worked, where it strained and what the next system needed to solve.