AB JET - Visual Identity

AB Inflatables build some of the world's most respected high-performance boats. AB Jet is their luxury jet-tender line — semi-rigid tenders for yacht owners who want jet propulsion without compromising on craft. The identity had to live up to that: premium, sporty and reassuringly engineered, all at once. I designed the brand identity for the AB Jet line — logo, visual language and advertising — built on a fusion of elegance and sportiness that signals performance and comfort in a single mark. It had to feel at home beside a luxury yacht while still reading as fast, capable and safe. The work extended beyond the logo into the full owner experience, including the line's technical documentation and manuals — carrying one premium standard across every touchpoint a customer actually handles, from the first impression to the details that build trust over years of ownership.