Retail

AB JET - Visual Identity

Services

Graphic Design
Branding
Advertising

Year2024

Role

Graphic Design / Branding

Scope

Graphic Design, Branding, Advertising

Project Impact

Challenge

AB Jet needed a clearer retail direction that could turn the project idea into a more coherent and usable visual presence.

Direction

The work focused on graphic design, branding, advertising, building a visual language that could stay consistent across the main touchpoints.

Outcome

The result gives AB Jet a more defined creative direction and a stronger foundation for communication, rollout and future visual decisions.

Project Overview

ABJET is a product line from AB Inflatables, a renowned company specializing in the design and manufacturing of high-quality inflatable boats. The ABJET series includes luxury jet tenders, which are known for their performance, elegance, and superior craftsmanship. These boats combine the maneuverability and power of jet propulsion with the durability and sleek design that AB Inflatables is known for. ABJET tenders are popular choices for yacht owners and enthusiasts seeking reliable, stylish, and high-performing inflatable boats. Project Overview: The AB Jet project seeks to create an iconic brand identity for AB Inflatables' new line, AB Jet, specializing in high-quality semi-rigid boats for yachts and primary vessels. This project aims to establish a unique visual presence that conveys elegance, sportiness, maximum comfort, and safety. Concept Development: The concept for AB Jet's branding revolves around a fusion of elegance and sportiness, reflecting the brand's mission to provide top-notch, comfortable, and secure semi-rigid boats. The logo design will incorporate elements that symbolize the key attributes of the brand.

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